Marketing Strategist & Digital Marketing Consultant
SEO | Paid Media | Website Strategy

About Me

Hi, I'm Emily!

I'm a marketing strategist and consultant based in New York City with over four years of experience helping businesses grow through data-driven marketing strategies, customer-focused digital experiences, and performance marketing.

My background spans SEO, paid search, paid social advertising, website strategy, conversion optimization, email and SMS marketing, content development, and marketing automation. I've worked across agency, wellness, professional services, e-commerce, and consumer brand environments, partnering directly with clients and stakeholders to develop marketing initiatives that drive measurable business growth.

I've worked both independently and alongside business owners, leadership teams, and cross-functional stakeholders to develop and execute marketing strategies aligned with broader business objectives. Through both in-house and consulting roles, I've managed websites, advertising campaigns, SEO initiatives, customer retention programs, and digital experiences that support long-term brand growth.

I earned my BBA in Marketing Management from Baruch College and enjoy combining analytical thinking with creativity to solve problems, uncover opportunities, and create meaningful customer experiences.

Outside of work, I enjoy playing the harp, mermaiding, scrapbooking, vlogging, creating content with my dog Honey, and running my own handmade accessories brand, where I combine creativity, craftsmanship, and entrepreneurship.

I'm always curious, always learning, and always looking for opportunities to create work that is both meaningful and impactful.

Professional Highlights

Marketing Strategy & Growth

Developing data-driven marketing strategies that support customer acquisition, engagement, retention, and long-term business growth.

Website Strategy & Digital Experience

Creating and optimizing customer-focused digital experiences through website strategy, conversion optimization, SEO, and platform management.

Client & Brand Management

Managing stakeholder relationships, coordinating cross-functional initiatives, and supporting multiple brands across agency and in-house environments.

Multi-Industry Experience

Bringing experience across agency, wellness, professional services, e-commerce, and consumer brands to develop marketing solutions for a wide range of audiences and business goals.

Core Skills & Expertise

    • Marketing Strategy & Planning

    • Paid Search (Google Ads)

    • Paid Social Advertising (Meta Ads)

    • SEO & Organic Growth

    • Email & SMS Marketing (Mailchimp, Klaviyo, Constant Contact)

    • Marketing Automation

    • Lead Generation & Conversion Funnels

    • Customer Retention & Lifecycle Marketing

    • Social Media Strategy & Management

    • Influencer & Partnership Outreach

    • Content Strategy & Editorial Planning

    • Blog Writing & SEO Content

    • Landing Page Copywriting

    • Video Scriptwriting

    • Advertising Concepts & Creative Development

    • Print & Digital Marketing Collateral

    • Brand Messaging

    • Audience & Topic Research

    • Website Strategy & Optimization

    • Website Design & Redesign (Squarespace, Shopify, WordPress)

    • Conversion Rate Optimization (CRO)

    • Branding & Visual Identity

    • Graphic Design (Photoshop, Illustrator, InDesign)

    • Video Production & Editing (Premiere Pro, After Effects)

    • HTML & CSS

    • Photo & Document Editing

    • Marketing Analytics & Reporting

    • Google Analytics

    • Keyword & Competitor Research (SEMrush, UberSuggest, Screaming Frog)

    • SEO Strategy Development

    • Campaign Performance Analysis

    • Customer Journey Analysis

    • Conversion Tracking

    • Data Analysis & Insights

    • Client Relationship Management

    • Account Management

    • Brand Management

    • Multi-Brand Marketing Management

    • Agency Client Support

    • Stakeholder Communication

    • Cross-Functional Collaboration

    • Client Presentations & Reporting

    • Vendor & Partner Coordination

    • Requirements Gathering & Discovery

    • Project Management

    • Marketing Campaign Management

    • Workflow & Process Improvement

    • Marketing Operations

    • Project & Task Management (Asana)

    • CRM Management

    • Process Documentation (SOPs, Manuals)

    • Event Marketing Coordination

    • Customer Retention Initiatives

    • Proposal Development

    • RFP & RFQ Responses

    • Client & Vendor Communications

    • Team Collaboration

    • Client Service & Relationship Building

    • Training & Documentation

    • Cross-Department Coordination

Work With Me

I love helping brands and entrepreneurs bring their ideas to life. Whether you’re starting fresh or looking to grow your business, I can help turn your vision into results that truly make an impact.

Every project is an opportunity to create something unique and meaningful, and I’d love to collaborate with you. Let’s chat about your goals and how we can make them happen together.

Let's Connect