Project Overview:

Lovely Velvet

Year
2025 - Present

Lovely Velvet is a handmade velvet choker brand based in NYC that I built from the ground up. From selecting ribbon colors and charms to designing product listings and the online shopping experience, I crafted a brand that reflects creativity, attention to detail, and a love for quality, well-made accessories.

My Role

Brand development: designed the visual identity, product photography style, and packaging concept.
E-commerce: built a Shopify store, set up product pages, and configured online payments.
Marketing: created content for social media, email campaigns, and SEO-optimized product descriptions.
Strategy: planned launch promotions, customer retention tactics, and ongoing marketing initiatives.

Results

Successfully launched the brand online with an attractive, user-friendly store.
Built a cohesive brand presence across social media and marketing channels.
Received positive feedback from customers on both product quality and online experience.