Project Overview:

ZZ Day Spa

Year
2022 - Present

ZZ Day Spa is a chain of day spas based in New York City, offering a range of services designed to relax, rejuvenate, and pamper clients. The brand focuses on creating a welcoming, high-quality experience for every visitor, with a commitment to both professional service and client satisfaction.

My Role

Developed and managed the spa’s digital marketing ecosystem across multiple NYC locations.
Created all website copy, including detailed service, appointment, and product listings optimized for SEO.
Assisted with website redesign, improving site flow and conversion performance.
Planned and executed full-funnel marketing strategies combining Meta Ads, email/SMS automations, and seasonal promotions.
Produced video content for YouTube and digital ads, including scriptwriting, editing, and optimization for engagement.
Designed digital ads and print materials consistent with brand visuals and messaging.
Conducted keyword and competitor analysis to guide SEO strategy and campaign targeting.
Built lead generation funnels and landing pages to support promotions and new client offers.
Developed and implemented content strategies across social media, email, and paid channels to enhance client engagement and retention.

Results

Increased online visibility and keyword rankings through a tailored SEO and content strategy.
Strengthened brand consistency across all digital and print marketing touchpoints.
Improved user experience and booking rates through optimized service listings and landing pages.
Drove measurable growth in new client inquiries, bookings, and repeat visits through integrated campaigns.
Enhanced engagement and retention via compelling copy, automated funnels, and data-driven content strategy.