Meta Ads Management (Facebook & Instagram) for Targeted Growth
Paid social advertising on platforms like Facebook and Instagram allows businesses to reach highly specific audiences and promote products or services to the people most likely to engage.
I manage Meta ad campaigns with a focus on testing, clarity, and ongoing optimization, helping businesses understand what messaging, creative, and targeting performs best over time.
Whether you're launching your first campaign or refining an existing strategy, Meta Ads can be a powerful tool for driving awareness, engagement, and conversions.
Why Meta Ads Matter
Facebook and Instagram remain two of the largest social platforms in the world, offering businesses the ability to reach audiences based on interests, behaviors, and demographics.
Well-managed campaigns can help businesses:
Reach new audiences that may not find you organically
Promote products, services, or offers to targeted groups
Support launches, events, and seasonal promotions
Reinforce brand visibility and awareness
Paid social works best when campaigns are continuously tested and refined, rather than set up once and left unchanged.
Who This Is For
This is a good fit if you are:
✓ A small business, salon, or service-based brand
✓ A creator, consultant, or freelancer who needs a polished site
✓ Launching a new website or redesigning an outdated one
✓ Looking for a clean, professional site that’s easy to update
This may not be the best fit if you:
- Need custom backend development or complex functionality
- Are building a web app or marketplace
- Want ongoing technical support outside of Squarespace
What I Help You Build
Each Squarespace website is designed with both usability and visibility in mind.
A typical project includes:
🖥️ Custom Squarespace Website
A thoughtfully designed site, usually 5–7 pages, tailored to your business or brand.
📱 Mobile-Responsive Layouts
Layouts optimized for desktop, tablet, and mobile devices.
🧭 Clear Navigation & Structure
Simple, intuitive navigation so visitors can find what they need quickly.
📩 Contact Forms or Booking Links
Easy ways for potential clients to get in touch or book your services.
🔍 SEO-Friendly Page Setup
Clean page structure, headings, and URLs built with search visibility in mind.
📊 Basic Analytics Setup
Tracking to help you understand how visitors are finding and using your site.
My Approach
I approach web design from a marketing perspective, balancing thoughtful aesthetics with visibility, usability, and long-term performance.
I focus on:
💬 Clear messaging so visitors understand what you offer immediately
➡️ Clean, intentional layouts that guide users toward action
📈 Design decisions that support visibility, trust, and conversions
🔧 Building on Squarespace so clients can confidently manage their site long-term, without relying on a developer
The goal is a website that doesn’t just look good, but works for your business by supporting search visibility, user experience, and growth over time.
Why Squarespace?
Squarespace is a strong fit for many small businesses, service-based brands, and creatives who want a professional website without unnecessary complexity.
It allows me to design clean, structured websites that look polished, perform well, and are easy for clients to manage long-term.
Why I often recommend Squarespace:
✏️ User-friendly editing so you can update content, images, or services without technical experience
🧰 All-in-one platform with hosting, security, and maintenance included
📱 Reliable performance with responsive layouts that work across devices
📊 Built-in tools that support SEO fundamentals, analytics, and integrations
🔓 Long-term flexibility without being locked into a developer for small changes
For many businesses, Squarespace offers the right balance of design flexibility, ease of use, and reliability, without overcomplicating the process.
Recent Work
I’ve designed Squarespace websites for a range of service-based businesses and personal brands, including local businesses, creative portfolios, and small brands.
ZZ Day Spa
Chain of Day Spas in NYC
I designed and built a Squarespace website for a multi-location day spa brand in New York City, focused on clarity, usability, and local visibility.
The site was structured to clearly present services, locations, and booking pathways while maintaining a calm, elevated aesthetic aligned with the brand’s in-spa experience. Emphasis was placed on clean navigation, mobile responsiveness, and search-friendly page structure to support ongoing marketing and local discovery.
ZZ Med Spa
New Medical Spa in NYC
For a newly launched medical spa in New York City, I worked closely with the brand to design and build a Squarespace website that balanced credibility, approachability, and conversion-focused design.
The site was developed to clearly communicate treatments and value propositions while establishing trust through thoughtful layout, strong visual hierarchy, and consistent branding. The structure supports both organic visibility and future paid marketing efforts, with scalability in mind as the business grows.
Emily Soe — Personal Portfolio
Personal Brand & Service-Based Website
Designed and built as my personal portfolio and service website, this project reflects my approach to Squarespace design, content structure, and user experience.
The site focuses on clear messaging, thoughtful layout decisions, and usability-first design, serving as a live example of my approach to marketing-driven web design.
Portfolio Projects (Limited Availability)
From time to time, I accept a small number of Squarespace website projects as portfolio builds.
These projects are offered with no design fee in exchange for permission to showcase the completed website as part of my portfolio.
This opportunity is best suited for small businesses, service providers, or personal brands that are ready to invest in their website platform and collaborate on a thoughtful, well-structured build.
Availability is limited and based on fit.
What Working Together Looks Like
Working together is straightforward and collaborative. Here’s what the process typically looks like:
1. Initial conversation & intake
We start with a short conversation to understand your business, goals, timeline, and whether the project is a good fit.
2. Goals, content & structure review
I review your services, existing content, and overall direction to determine the best structure for your website.
3. Design & build in Squarespace
Your website is designed and built in Squarespace with a focus on clarity, usability, and visual consistency.
4. Revisions & refinements
You’ll have the opportunity to review the site and request refinements to ensure everything feels aligned.
5. Launch & handoff
We start with a short conversation to understand your business, goals, timeline, and whether the project is a good fit.
Next Steps
If you’re interested in a Squarespace website or would like to learn more, feel free to get in touch or explore my portfolio.